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Research papers

Utilising continuous panels for qualitative research (Spanish)

This paper describes the methodology involved in what we have called the "Continuous Qualitative Panel". The tool is a result of the combination of different research techniques, such as individual interviews, group sessions, consumer panels, market...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Eduardo Garcia, Roberto Castro
September 1, 1994
×

Citation

Garcia and Castro (1994a, September 01). Utilising continuous panels for qualitative research (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/utilising-continuous-panels-for-qualitative-research-spanish-


Research papers

Utilising continuous panels for qualitative research

This paper describes the methodology involved in what we have called the "Continuous Qualitative Panel". The tool is a result of the combination of different research techniques, such as individual interviews, group sessions, consumer panels, market...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Eduardo Garcia, Roberto Castro
September 1, 1994
×

Citation

Garcia and Castro (1994a, September 01). Utilising continuous panels for qualitative research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/utilising-continuous-panels-for-qualitative-research